Glossary · Leads

CMA (comparative market analysis)

A CMA (comparative market analysis) is an agent's estimate of a home's likely selling price based on recent comparable sales, active competition and the home's features.

Unlike an automated estimate, a CMA accounts for condition, renovations and the specific street. A "what's my home worth" form on your site is usually the start of one.

Why it matters to an agent

A valuation request is the most direct signal of a future seller your website can capture.

How ListingHQ handles it: Lead Pipeline & CRM →

Related terms

Find out what your website is missing.

Run a free diagnostic audit of your digital presence, or book a call to see the platform in action. No aggressive sales tactics.

Your report is emailed to you when the checks are complete.

Request a demo