NAP consistency

NAP consistency means your business name, address and phone number are written the same way on your website, Google Business Profile and every directory.

Agents change brokerages, phone numbers and team names, and old versions linger on directories and profiles. Mismatches make it harder for search engines to be sure all those listings are the same business.

Why it matters to an agent

Cleaning up NAP is one of the cheapest local search fixes there is.

How ListingHQ handles it: Digital Visibility Audit →

Related terms

Google Business Profile
Local pack
Name ownership (branded search)

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