Glossary · Leads

Drip (nurture) campaign

A drip or nurture campaign is a planned series of emails sent automatically to a lead over weeks or months to stay useful until they're ready to move.

Good real estate nurture sends things the person asked for, like new listings matching their search or a market update for their area, and stops when they reply or unsubscribe. Under CASL it needs valid consent for the whole time it runs.

Why it matters to an agent

Most buyers and sellers aren't ready on the day they first inquire. Nurture keeps you in the conversation until they are.

How ListingHQ handles it: Growth Automation →

Related terms

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