Glossary · Compliance

Unsubscribe mechanism

Under CASL every commercial email must include a working unsubscribe mechanism, and requests must be honoured within 10 business days.

The unsubscribe has to be easy to use, free, and valid for at least 60 days after the message is sent. After someone unsubscribes, their earlier consent no longer covers marketing to them.

Why it matters to an agent

A broken or slow unsubscribe is one of the easiest CASL problems to create and one of the easiest to avoid with the right email setup.

Related terms

CASL
Express consent

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